Greg Burroughs and Justin Mayotte met in 2015 at a mutual friend's event in New Hampshire; a chance meeting that turned into years of shared vans, hotel rooms, stages and green rooms across cross-country tours. In 2018, that partnership found a home at Copperline Music Group, the Nashville label built by Rusty Harmon (manager of Hootie & the Blowfish) and Grammy- and Emmy-winning producer Will Edwards.
 

From there, their paths ran in parallel, but apart. Justin built BCAM, a content creation studio for the independent artist, learning that a career doesn't rest on the song alone. It's the story and the visual world wrapped around the music. Meanwhile, Greg spent time in early-stage sales and marketing, learning that growth isn't luck or a viral moment. It's a system, and that's exactly the discipline most independent artist careers are missing.

 

In 2026, Burroughs and Mayotte brought the world and the system back together to launch The Ridge Music Group, built on the belief that independent artists deserve the same infrastructure any serious brand gets.